My friend, welcome to Sales.
What!? This isn’t Network Marketing! Influencing isn’t sales!?
Let me explain…
As an Influencer, you’re paid through Collaborations. The Brand will give you something in exchange for something that you can offer them…
Like a Free product in exchange for a sponsored post about the product…
Or $850 plus their entire product line in exchange for you to create an unboxing story, try everything out and create one post with 3 pictures of your favorites from the line.
This is a negotiation, a transaction, a business arrangement.
This is a sale. But instead of you paying money, your currency is the content you create and promote to your engaged audience…
The better you can sell yourself, the better you can negotiate, the more successful you will be. But the only way to negotiate confidently is to understand your value.
And the value of your content is determined by a few things...